There’s no need to say that content marketing has become one of the most important aspects of building brand awareness. Still, the world of marketing is constantly changing and it’s all about keeping up the pace with the most recent trends in the industry.
Technological advancements have a huge impact on the way content marketing looks like and the high broadband speeds have enabled video to become a great tool for business promotion. But, has it already become one of the best content marketing channels of today? Keep on reading to find out.
Look at the numbers
Studies have shown that by adding a video on your landing page, you can increase your conversion by more than 80%. This is, of course, only the case if you upload high-quality video your visitors will find interesting. On the other hand, according to 62% of consumers, uploading a low-quality video will only hurt your brand’s reputation.
When it comes to social media, it’s important to mention that videos are shared 1200% more than text and images. This is one of the reasons why so many businesses today decide to use videos to promote their brand on Facebook, Instagram and other social media platforms. Just take a look at Nike’s Instagram audience which went from 4 million to 12 million just after a few months of excellent video marketing.
Growing popularity of video content marketing
As soon as Apple introduced iPhone in 2007, it was obvious that videos are going to be the next big thing when it comes to marketing. Smartphones allowed users to record better videos and watch quality video playback and companies all over the world started recording promotional videos.
In 2017, we all use smartphones and even the cheapest ones you can find are able to both play and share videos. Not only this, but kids and elderly are starting to use smartphones more and more, which makes video content marketing even better for business promotion. Today, there are also companies specialized in corporate video production you can turn to in order to produce quality videos for your business.
The age of YouTube
Facebook sure is the most popular social media platform, but when it comes to hours of videos watched, YouTube beats it by far. People spend around 100 million hours watching Facebook videos a day, while estimates say that more than 650 million hours is spent on watching YouTube videos every single day. With this in mind, there’s no doubt that YouTube is also a great place for promoting your business. This is especially the case when you take into consideration that you can integrate a YouTube video into your website.
If you want people to be able to find your videos on YouTube, you have to make sure you include your keywords into title, description and tags of every single video. Luckily, there are plenty of tools you can try out in order to come up with all the variations of the keywords you want to use. Furthermore, having a well-designed thumbnail image should also help you get more views.
Having said all of this, it’s obvious that videos are an integral part of every successful content marketing strategy of today. Not only that, but with the way technology is constantly advancing, we can only expect their role in content marketing to become even greater. So, no matter what kind of business you’re running, investing in promotional videos is always a good idea. Just make sure you turn to professionals who will help you produce quality videos your customers will enjoy watching.
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