Do you have a problem with converting traffic into sales? Don’t worry because a lot of businesses have the same problem. It doesn’t seem fair that you do everything possible to get them there, and then they can leave in a matter of seconds. But, instead of sitting around and feeling sorry, it is time to get up off the floor. The only way to start to convert your traffic is to learn the secrets that will have them coming back for more again and again.
Hire A Pro
If all the following seem like too much effort, hire a web marketing company. A professional will look over every aspect of your website and change anything that doesn’t correlate traffic with sales. They can be expensive, but they will make you money in the long-term
E-commerce At Every Turn
Now, the last thing you want to do is condense your website with features that make the site hard to read or navigate. As soon as you do that, the user will bounce almost as quickly as they have visited! So, getting the subtlety right is the key because you need to encourage the users to buy whenever and wherever possible. All you have to do is put a ‘proceed to checkout’ button in the corner of the page where is easily accessible, but where it doesn’t take up lots of space. Customers know then that they can navigate the process simply and with ease.
Don’t Over Complicate
Navigation is essential if you want to start to convert your traffic. It is not all about getting to home base as soon as possible because you want them to browse every part of your website. Then, they might purchase more of your products and services. As a result, you need to make getting around simple. The structure should be basic so that everyone who enters the site knows how to get from A to B without any fuss.
Include A Contact Number
Simple, but effective. A contact number makes getting in touch much less daunting. All they have to do is enter the number and make the call. Then, you can answer any question that they have that is stopping them from making the decision to buy. Plus, it makes you more trustworthy because they can physically talk to you over the phone instead of dealing with a robot. For example, if they are visiting a doctor’s site, they can call and make an appointment. Don’t underestimate how much difference the small details can make.
Social media has the same effect as a contact number. In 2015, more and more people are using social media to converse over the Internet. Although some people to talk the old way, a lot more prefer the ease of conversing remotely. A Facebook or Twitter account can act in exactly the same way as making a phone call.
To gain their trust, you need to show them who you are and what you do. Anonymity is what makes customers wary of using your services because you could be anyone. It is amazing what an ‘about you’ page with a profile picture of you and your team can do to build trust. Or, if you want to get more technical, you can post a video so they can see who you are and what you sound like.
Hopefully, you will never have to look back.
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