One of the smarter ways in which a business can promote their line of products and services is by exhibiting at a trade show. Trade shows are still places where action-makers converge and where a clever brand can be successfully promoted. In order to do this the best way possible, you need to attract as many visitors to your booth and one of the easiest ways to do this is through use of modern technology.
Work the Social Media
One of the easiest and the cheapest ways to incorporate technology in your trade show efforts is through social media. Most probably, your business will already have profiles on various social networks such as Facebook, Twitter, LinkedIn or Google+ just to name a few. Well, these can be great allies in your trade show experience.
For example, you can tweet about the upcoming trade show, with a link to a video that you will make beforehand where you will be representing your trade show booth and what visitors will be able to find there. You can also share information with your Facebook followers, as well as your Google+ ones which will give you additional traffic from the search engine.
During the actual trade show, you can continue using these, sharing photos from your booth, most interesting events that you organize and more. If you really want to be creative, you can, perhaps, organize a scavenger hunt for your followers who will need to do various things at the trade show in order to get prizes. This will get shared a lot and more and more people will be coming to your booth.
Trade show booths can be quite boring, let’s be honest. There is nothing sadder than a booth which has a few brochures that you can pick up, a bored member of staff who is reciting the same thing over and over again. Well, with a bit of technology, you can revamp this and make sure your exhibition display is truly something different.
For example, you can include iPad stands in your booth and people can use them freely when they visit. On the iPads, you can feature various promotional material about your business, your services and products. You can even include some games and competitions where the visitor with the highest score at the end of the day wins a prize. You will not believe how many people will flock to your booth and learn about your brand if you do this.
Install a Great AV System
It is very difficult to set your booth apart from the booths of other people and one of the ways in which you can do this is to go crazy with your Audio/Video system. Video displays should always be a part of your attractive trade show display as they will attract visitors and keep them busy when your staff is overwhelmed and when they cannot cater to everyone’s needs.
The sound is also very important and you need to ensure the highest quality of sound, especially if you will be holding presentations and other events at your booth. Of course, we are not saying that you should destroy people’s ears with the volume, but a quality audio system is still a great addition to your booth.
Make your promotional material high-tech
The days of giving people coffee mugs and key-chains as promotional material are long gone. Trade show crowds are younger and they want tech. You can give out USBs at your booth, with your logo and perhaps with a bit of information on your company on them. Even the traditional promotional material, i.e. the brochures should be digital. Give your users an easy and quick way to download the promotional material instead of carrying with them a heavy brochure.
Incorporating technology in your trade show efforts will not only make your booth more attractive and exciting. It will also give people a picture of your company as one that is not afraid to step into the future and one that acknowledges and accepts the way in which your particular business will be done down the road.
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