If you are an avid user of internet, there is a very high probability that you will have accounts on more than one social media forums. We may not realize the impact social media has on our everyday lives. There are a multitude of social media sites, some of which are more popular than the others. RSS feeds, social news and bookmarking sites are all different types of social media. Facebook and Twitter are the more popular social networking sites. Internet is flooded with an insurmountable number of websites blogs, news feeds – you name it! Getting recognized across Internet is not a piece of cake. This is where Social Media Optimization abbreviated as SMO comes in action.
Social Media Optimization is an excellent marketing tool which involves the sharing of web content across a number of social media communities to get recognition by customers and to make a product, brand or website viral among the user of social media.
Social Media Optimization and Search Engine Optimization are quite similar in their goals. Both marketing strategies are implemented for the generation of traffic for a site and to get it recognized on a wider spectrum. To be more specific, Social Media Optimization (as the name indicates) makes use of social media for the fulfilment of above stated goals. SMO optimizes the content of a website to share it over a number of social media and networking sites.
The success of Search Engine Optimization SEO is now somewhat dependant on the implementation of SMO. This is because search engines now value the recommendations made by the users of popular social networking sites like Facebook, Twitter, Google+. And the ranking of sites on search engines is now partially based on the recommendations of these users. Whenever a web page is shared or liked by a person on social media, it counts as a vote for the quality of that webpage. A website with more votes will be better ranked on a search engine. Search engine views it as an unbiased mean for the ranking of a website and relies heavily on it.
Social Media Optimization bears a resemblance with viral marketing technique i.e. to make the content viral through intense networking in social bookmarking, as well as websites which allow you to share photos and videos. Social media sites offer much diversity in the form of their users. Social media and networking sites can be considered as a platform which is being accessed by different people from different parts of the world. People with different mindsets, cultures and choices. SMO enables you to virtually market your product or website in front of such a diverse audience. You should jump from one social media network to the other because each one of them has different users to offer. Marketing via SMO links back the audience to the company’s official website, thus generating traffic.
A smart businessman will take advantage of SMO by making it a part of his knowledge management strategy i.e. to enhance the development of product/service or to improve customer satisfaction
Social Media Optimization (SMO) is considered very crucial for an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy. Any passionate online business owner who wants his business to expand across internet will be very careful about the ORM or SERM of his website.
Author bio: Patricia is currently working as a marketing consultant at KEY Difference. She is very passionate about writing articles on Application Development, WebDesign and many other inspiring and informative articles on various niches.