We can agree that nowadays marketing had reached level where it became more of art than skill. No matter if you are CEO of a multinational co mpany, or a freelancer writer who just started his blog, you need to distinguish yourself, and stand out from the crowd. One of the things you should pay attention to, is to enrich your item of advertising with different colours. It is not that hard, and I will give you few tips, so feel free to read on.
Often seen as strange, having your web-site coloured in one shade, can actually single you out from the rest of the competition. Take Google for example. This company had launched Blackle in a few years back, as a form of struggle to reduce energy consumption, for black colour asks for less consummation, thus saving energy. You can be bold, and try out something like this. Although you should avoid bright and sparkly colours, for it may seem cheap.
On the other hand, if you are more of a traditional type, and prefer different shades and hues, there is one rule to follow. Bear in mind the work you are trying to promote. If you own a travel agency, it is natural to give accent to more summer tones, such as blue and orange, for these are connected with rest and ease during summer days. But, if you are proud owner of a private game room for kids, throw in exciting ones, such as red and yellow.
Internet is your friend, remember that. From ordering merchandise online by far lower prices, to promoting yourself on a global level, possibilities are endless. You can order your site to be made by a designer situated in Japan, and get your material done by printing companies from Melbourne, and to pay for both of those as if you are ordering them from your state.
On the other hand, if you have decided to go on with printed material, always mind the quality and the price of the print. Surely you wish to have top-notch print on your t-shirts, but you don’t wish to overpay for those. Find balance, and compromise between the amount of money and the final product. If you are targeting wide audience, you can go with a bit cheaper ones, but if you wish to make an impression, go with the promo material of the highest quality.
I’ll be honest with this, try to avoid this kind of promoting. Flashy and sparkly colours are not the best solution every time. Many sites won’t allow you to put on a banner, and in addition, there are a lot of users who use add-block extensions on their browsers. Instead, make a decent site, and promote it via sharing on public networks, and promo material. It will definitely make better impression on potential customers.
One thing no one can dispute and take away from you. Whatever you imagine, you can achieve. It is important that it is new and fresh, so you won’t be just another one in the crowd. And if you think that your idea is crazy, go with it, it means that someone will notice you faster. For example, you have a friend who owns an airplane? Ask him to fly your red banner once a month, and for it may seem as an old idea, nobody uses it anymore, and you just made a mark.
So, with everything said taken into consideration, stay truthful to your first idea, and don’t lose will. Play with colours and see their effect. There is no better way of learning.
About the Author: Dan Radak is VPS security specialist. Currently employed as a consultant in a couple of Web Hosting companies. Also, he is a web writer and co-author on several technology websites. In his free time he makes homegrown beer. You can reach him on Twitter.