Customers, you cannot get enough of them. If you’re a business that’s looking to build and grow, you need more customers. Without customers, where is your revenue going to come from?
Outside investment can only go so far. They’ll want it all back someday too. If you want to expand safely, you’ve got to be aggressive with bringing in new customers.
Customers can be easily incentivised. Offers and deals are guaranteed to get eyes on your business at least. Of course, offers and deals will require a reduced or reworked offer of what you normally give to your customers.
The sweet spot is between something that works for you and something that works for consumers. Depending on the depth of the offers and deals, you need to figure out how low you can go while still profiting.
More importantly, it has to be temporary. Once you see your consumer base rise enough, return to normal pricing and see how many customers stick. Some will drop off, but some will not.
Repeat the deals and offers technique every six months to a year. If you do them too often, consumers will hold off on using your business until the deals come in.
If your business model does not allow these kinds of offers and deals, there are other ways of getting more customers. Generating leads is one of these ways.
A lead can be categorized as having the details of a person to initiate communication. There are many ways of doing this. Questions will need to be asked about the use of cold calling, or PPC vs direct mail in terms of efficiency and so on.
Not all leads are viable. It’s hard to say which are and which aren’t. It is all dependent on the strength of the marketing. If it is in the hands of a sales agent, then usually it comes down to how convincing they are.
You do need to be careful with leads and where they were obtained. Data protection is vitally important. If you or another company you got the leads from have broken any data protection laws, large penalties could be levied against you.
With the cold calling style leads, agents need to be aware who they are talking to. There is always the chance they have contact a vulnerable person who did not fully understand what they were being sold. Protect yourself and them with rigorous regulation in this area.
The ‘troops on the ground’ approach would be to increase advertising and marketing in all areas. It can be costly though, so watch out. You don’t want to bankrupt yourself in the process of trying to get more customers.
Alternatively, consider why you don’t have more customers already. It could reveal a flaw in your business you did not think about. Maybe your product or service isn’t up to the standards of its competitor.
In any case, one of these methods should work for you. A customer is a valuable commodity, not an expendable one.
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