Almost all small businesses know how important social media is. But how do you go about using social media in the most effective way? These five tips will help you take your business to the top by crafting strategies that will do the most for your promotion needs.
Set Clear Goals
Social media can be overwhelming, so to ensure you’re using it to your business’s best advantage, set goals for your posts. Decide how many blog entries or Facebook posts you’ll make in a week. Or, make it a goal to achieve a certain number of likes or followers within a time frame, then create contests or offer incentives to increase shares and likes of your pages. Goals keep you from wasting your time engaging in too many things at once, and allow you to see the progress you’re making in using social media to promote your business.
Know Your Audience
You know your customers and your clientele already, because you’ve shaped your small business to deliver exactly what these people need. So use social media to expand your audience, and to learn as much about them as you can. Figure out who is visiting your pages, and how often. Utilize the occasional survey to find out how they like a new promotion, or what they’d like to see more of on your website and social media pages. Get to know the demographics, where they click, and what they like and dislike.
Prepare A Strong Social Media Team
With all the different websites you may want to use, social media can make a serious dent in the time you need to devote to running your business. So craft an educated team of people who will help you represent your brand online. Those experienced in using social media will know how to best use each website to maximise your potential, and will help in creating content that will bring in new business and keep regulars interested.
Post with Purpose
Most social media followers don’t want to be flooded with posts. Llimit your posts to a few key pieces per day on websites like Facebook to avoid being hidden or blocked, and make sure to engage with the commenters who have questions for you. Additionally, Twitter is a great resource for interacting with your followers.
Craft Engaging, Informative Content
Whether you’re posting a short tidbit about a sale, or writing a blog post meant to inform, keep your content fresh and relevant to your business. Tell people about a product they didn’t know they needed, inform your audience about a new service you offer, or advertise an increase in inventory. Catch people by surprise with content they’re glad to have stumbled across.
With the right strategy, social media can be as effective as advertising, and the only investment you have to make in it is time. With solid goals, a great team of people, and stellar content, you can take your small business to new levels, all while developing a firm internet presence.
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